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Outbrain Review For Publishers #1 Content Discovery Platform‎

Outbrain Review For Publishers #1 Content Discovery Platform‎

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Outbrain Review For Publishers #1 Content Discovery Platform‎

Outbrain is a content discovery platform that customizes your services based on your audience's search queries. It helps publishers monetize and earn money by making readers want to keep reading. It does not matter if people are on the site and read related posts, or simply click on an ad and leave the site, publishers can earn money with Outbrain.

About the Outbrain content discovery platform

Outbrain was founded in 2006 by Yaron Galai and Ori Lahav, based in New York. They include content marketing and content discovery and monetize the content of their advertisers with relevant advertiser ads. Think of the content of any video, article, social network, slideshow, infographic or podcast that provides information or entertainment value to the reader for a particular product or service. It partners with publishers and trusted agencies who passionately enjoy a great user experience through clear content and a clear reading experience.

Source: Outbrain.com
Source: Outbrain.com

Outbrain appreciates the importance of linking your audience and your content, delighting your readers, engaging, providing information to the customer and generating revenue for publishers.

OB is a platform that markets all sizes and premium publishers on the same platform.

OB is a huge and vibrant content market in the online advertising system and has more than 557 million global audiences per month. Its network reaches 200 billion each month, and more than 80% of the world's leading brands use Outbound to reach the target audience.

Requirements for the editor to join the Outbrain network

Publishers can easily build with Outbrain if their websites deliver quality content to their audience. The sites should attract 10 million pages of EE. UU Every month to get page views to get it. The websites may be available in any language and there are no language restrictions on the publication sites.

Prohibits web pages that contain information about financial services, health services, subscriber content, medications and supplements not approved by the government, hate, fraud, adult content, malware and bad user experiences.

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The output recommendations are simple and fast, especially for WordPress editors, which can be easily installed and used. Outbrain offers widgets for the blogger, TypePad, Squarespace. The Javascript code must be inserted manually into the website of each platform, and after installing and configuring the plugin, the recommendations begin within an hour after the integration. It only supports internal recommendations on the first day and it takes time to endorse recommendations for external websites. Offer a variety of ad units with reduced text links or only. Your ads are also compatible with Google AdSense, which helps publishers generate more revenue.

Outbrain widget
Outbrain widget

You have the right to refuse any content if you believe that this is a threat to the quality and security of the Outbrain network. Outbrain Distributor partners also reserve the right to block certain resources and certain sites if the advertiser or publisher violates their policies again.

How does OutBrain work?

Most consumers feel better if they have a partner with a company that provides quality content in the product. It is known that content marketing is three times more than traditional marketing. Content marketing is not only beneficial for B2B companies, but also for companies that sell products directly to consumers. Clicks on shared content tend to be more prone to a purchase. The Outbrain content recommendation search engine that attracts site readers and generates revenue for third-party content links on the blog. It also improves the content and drives traffic to the site, suggesting it with other articles on the editors' leading website.

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It is important that websites get excellent content for Outbrain. The editor must have quality content on his site, send it to Outbrain, allow links to appear on the publisher's site and enjoy traffic to the site. The links are usually displayed at the bottom of the site, and the title and location may vary. The algorithm of Outbrain works exceptionally and optimizes the sites according to the volume of traffic and the content of quality; generally removed has taken sites that do not work. The network control panel provides a detailed view of your site's performance for the publisher, as well as a detailed report on click volume and CTR.

Outbrain Publishing Network

Outbrain knew that he was associated with several premium publishers, such as Guardian, Washington Postal, and others.

Last year was a very successful year with Outbrain's premium partnerships with international publishers such as Guardian, Le Figaro, Le Monde and Rodale, such as Men's Health and Runner's World.

The momentum continues in 2016, a truly exciting addition to the Outbrain family: the Washington Post.

Outbrain strongly supports Indian media with websites such as Network18, ScoopWhoop, StoryPick, MissMalini, etc.

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source: outbrain.com
source: outbrain.com

Benefits

The brain works with a one-click bonus model that is similar to Google AdWords and is a significant return on ROI. Editors can deliver as many copies of the content as they need, with more headings to generate the maximum responses. The Outbrain account management system is excellent and publishers regularly update site performance. Publishers can opt for their online system and view their statistics all day. Therefore, they can modify the content they support and also exchange more revenue. It is a great opportunity for companies to increase their brand and content with the names of large publishers. Content marketers can maximize their campaigns based on predefined goals. Traffic to your site improves SEO since brain links do not appear on Google.

Cons

The output optimization is inadequate, and the ads do not rotate continuously, so it is not possible to determine which is the best performance. Publishers can adjust their budget and CPC, but not ad placements or ad intervals. Site impressions and sitemaps cannot be enabled manually. The ads are not classified, geographically segmented; the details to profile your audience are not available to publishers.

Outbrain payment structure, RPM rates, and payments

The brain is paying through the CPC pricing model, publishers can set their daily budget or recommended a model. The brain will not exceed your daily budget and will also limit your geographic targeting functions. The CPC charged by advertisers range from $ 0.15 to $ 0.30, while Outbrain assumes 50% of revenues. Therefore, this payment is between $ 0.37 and $ 1.12 for every thousand page views per publisher. It could cost up to $ 370 to $ 1,120 per million page views, an important release for publishers. As an Outbrain partner, websites must have 10 million page views per month. A simple formula for calculating Outbrain's income is as follows:

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Visitors to this site are x% of visitors who view sponsored content x the percentage of clicks for sponsored content x (average cost per click)

Outbrain reference program

Unfortunately, Outbrain does not have referral programs and publishers can not make money if they offer it to their peers. This is especially important because Outbrain is only for high-volume, high-quality editors who are directly connected to this network and do not need to increase their links.

Conclusion

Outbrain is the best way to monetize a website through sponsored content if the publisher has the right content, a clear vision of the audience they need and a CPC search, Outbrain is a good way to earn a good income.

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Recommended List for You:

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  • Pop-Under Networks- Clickadu, Hilltopads
  • Recommended WordPress Theme- Publisher (AMP Ready)
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  • Web Hosting- Bluehost
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